BRAND DEVELOPMENT
Zenith West is a training facility for youth gymnastics near Seattle, Washington. Visual elements of the brand support the business’ passion for detail and refinement with repetitious, architectural structure. A feeling of optimism is palpable with the brand’s angular linework, kinetic imagery and vibrant hues.
Led highly creative innovation sessions designed to generate brand development. Produced original graphics and compositions for printed promotional materials. Implemented SEO principles and enhanced key messages that increased website conversion rates. Authored company website, advertising copy, and brand guidelines book.
CLIENT
Zenith West Gymnastics Academy
ROLE
Art Director
Graphic Designer
Copywriter
AGENCY
Contracted
BRIEF
Identity Design
Brand Guidelines
Inbound Marketing Framework
Digital Tactics
Website Optimization
Print Design
TOOLS
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Google Analytics
Google Data Studio
SquareSpace
MailChimp