BRAND DEVELOPMENT

 

Zenith West is a training facility for youth gymnastics near Seattle, Washington. Visual elements of the brand support the business’ passion for detail and refinement with repetitious, architectural structure. A feeling of optimism is palpable with the brand’s angular linework, kinetic imagery and vibrant hues.

Led highly creative innovation sessions designed to generate brand development. Produced original graphics and compositions for printed promotional materials.  Implemented SEO principles and enhanced key messages that increased website conversion rates. Authored company website, advertising copy, and brand guidelines book.

zenithwestgym.com

 

CLIENT
Zenith West Gymnastics Academy

ROLE
Art Director
Graphic Designer
Copywriter

AGENCY
Contracted

BRIEF
Identity Design
Brand Guidelines
Inbound Marketing Framework
Digital Tactics
Website Optimization
Print Design

TOOLS
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Google Analytics
Google Data Studio
SquareSpace
MailChimp