For the last nine years, I have been building visibility for start-ups and small enterprises through content creation and marketing communications.
I cultivate meaningful customer experiences across digital and off-line channels. My expertise is in the development of strong brand positioning that improves audience connection and competitor differentiation.
SPECIALTY
Brand Positioning
Content Creation
SKILLED
Content Audits
Copywriting & Brand Voice
Graphic Design & Presentation
SECTORS
Start-ups
Boutique Consultancies
Nonprofits
PROFESSIONAL EXPERIENCE
CONTENT CREATION & CUSTOMER EXPERIENCE
Produced digital and off-line content for RootShyft, a Denver B2B sustainability consultancy. Defined brand position and delivered consistent messaging that focused on lead conversion and nurturing: including public outreach and promotional tools. 2016 - 2019
Developed the brand position strategy and visual language for Zenith West Gymnastics Academy in Seattle. Designed inbound marketing materials, implemented SEO principles and enhanced key messages that increased conversion rates. Established goals that would drive value from data investments. 2018 - 2019
Created communication materials for change management projects at M.CO, a service design consultancy in Dublin. Designed facilitation tools, graphics, client reports for Health Service Executive (HSE), Sustainable Energy Authority of Ireland (SEAI), and Kildare County Council. 2015 - 2016
Established the brand voice for MyRooms, a tech startup that specializes in gamification and 3D graphics. Authored original copy and content for multiple platforms including PR, HR, sales and marketing collateral. 2013
Supported a multi-disciplinary team at VMBC, a Californian mobile apps developer. Applied UX best practices and audience analytics to the creation of digital property and mobile marketing solutions. Measured the impact on brand value of marketing decisions. Clients included Kohls and Payless ShoeSource. 2009
RESEARCH & BUSINESS DEVELOPMENT
Performed a feasibility report for Brown Thomas, Ireland’s luxury department store. Assessed market expansion into product customization with operational and financial requirements. 2015
Coordinated organizational and fund development for the Art Directors Club of Denver, a professional body in art and design. Improved business relationships from cultivating constituents and restructuring the CRM system. 2010 - 2011
Mobilized development initiatives at the Museum of Photographic Arts, in San Diego. Collaborated with cross-functional teams to produce targeted outreach campaigns and fundraising events with performance-based goals. 2008 - 2009
EDUCATION & PROFESSIONAL DEVELOPMENT
Business Marketing and Management, Bachelor of Arts (Hons),
Art Institute of California, San Diego. 2009
Market Research, Program Certificate,
University of California, Davis. 2012
Analytics and Data Studio, Product Certifications,
Google Analytics Academy and Google Marketing Platform. 2019
ASSOCIATION MEMBERSHIP
Marketing Institute of Ireland, professional member. Since 2020
Climate Ambassador of Co Kildare,
Environmental Protection Agency (EPA) and Cool Planet Experience. Since 2018